Navigating Economic Uncertainty: How Builders Can Thrive in Tough Markets

If there’s one thing I’ve learned in business, it’s that the economy has its ups and downs—and so does the construction industry. We’ve seen periods of rapid growth where demand for homes and commercial projects seems endless. And we’ve also experienced times when interest rates climb, materials skyrocket in price, or demand slows to a […]

Owning the Outcome: Why Accountability Fuels Business Growth

One of the most valuable lessons I’ve learned as a business owner is this: accountability is everything. Whether you’re on a construction site, leading a team, or running a meeting in the office, taking responsibility for outcomes—good or bad—determines how far your business will go. Accountability isn’t about assigning blame. It’s about owning your role, […]

Craftsmanship and Character: Why Attention to Detail Sets Great Builders Apart

Craftsmanship

Building Is About More Than Tools When people think of construction, they often picture heavy machinery, stacks of lumber, and crews working under the sun. And yes, those are all part of it—but real building goes much deeper. At its core, construction is about craftsmanship. It’s about taking pride in the work, caring about the […]

Under the Red Oak Tree: Storytelling as a Tool for Legacy and Leadership

There’s something powerful about a good story. Whether it’s told around a dinner table, written in a book, or shared between two people over a cup of coffee, stories have a way of cutting through noise and getting straight to the heart. They help us remember what matters. They help us make sense of who […]

From Blueprints to Breakthroughs: How Builders Are Shaping the Future

I grew up in a dairy family in Twin Falls, Idaho. Early mornings, cold hands, and long days were part of the rhythm of life. I didn’t know it at the time, but all those hours spent on the farm were laying the foundation for what would become my future—just not in the way I […]